Shrinking Products At The Grocery Store

Not to get too personal, but next time you run out of toilet paper at the most inopportune time, it may because the TP roll shrunk without you knowing it.

I don’t consider myself an expert grocery shopper.  But one thing’s for sure, I don’t like it when I get ripped off, or tricked.  However, many manufacturers are said to be doing just that with the products we buy.

A study by Consumer Reports found that products are shrinking, but prices aren’t.  CR says:

Manufacturers make subtle changes to the packages but generally keep the price the same because when prices rise, buyers often seek cheaper alternatives.  And the bottom line is that consumers are more attuned to changes in price than packaging.

CR’s list of shrinking products include:

  • Tropicana Orange Juice Old size: 64 oz.  New size: 59 oz.
  • Ivory Dish Detergent Old: 30 oz.  New: 24 oz.
  • Kraft American Cheese Old: 24 slices  New: 22 slices
  • Haagen Dazs Ice Cream Old: 16 oz.  New: 14 oz.
  • Scott Toilet Tissue Old: 115.2 sq. ft.  New: 104.8 sq. ft.

Ready to fight back?  CR suggests shoppers look at different brands because not all manufacturers downsize, compare unit pricing, stock up and save, buy in bulk, and contact the company.  CR says “if enough people complain about downsizing, companies may actually listen.”

You may not care about downsizing… until you run out of toilet paper.

One Comment on “Shrinking Products At The Grocery Store

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