Tryst or Tweet? Social Media’s Addiction
“We interrupt your intimate tryst for this important tweet.” As if we didn’t know it before, social media has become so big, so addicting that many people don’t care if it interrupts their lives. Day or night. During a meeting or meal. On the john or during sex. Seriously. (sort of like the iPhone addiction I wrote about recently)
The latest Retrevo study asked social media users questions such as when, where, and how much time they spend on sites like Facebook and Twitter. The findings? We’re obsessed and addicted. No big surprise there. But that doesn’t mean we shouldn’t be worried. Here are some of the questions, and results:
- 48% Yes, during the night or as soon as I wake up.
- 52% No, never
Are you among the nearly half who can’t even turn it off… even at night? Retrevo’s Andrew Eisner puts it this way, “When almost half of social media users say they check Facebook or Twitter sometime during the night or when they first wake up, you have to wonder if these people aren’t suffering from some sort of addiction to social media.” You think?
- More than 40% say they didn’t mind being interrupted for a message
- 32% said a meal was not off limits
- 7% said they’d even check out a message during an intimate moment
On the other hand, it’s good to see that 93% still th
(author’s note: blog interrupted by wife calling me to do something a lot more interesting.)