credit: Volkswagen
Remember the good ol’ days when you had to wait until Super Bowl Sunday to watch the Super Bowl ads? If the game was boring (and even if it wasn’t), at least you had the commercials to look forward to. Can’t wait? You don’t have to anymore.
“Don’t I have to wait for Sunday?”
Nowadays, advertisers have started leaking those commercials onto the Internet (see below), taking away the element of surprise and anticipation. Today, one of our sports guys, John Moss, asked me if I wanted to see some of the Super Bowl commercials. “Don’t I have to wait until Sunday for that?” I told him. “Nope,” he said. “Somebody just sent me a link to many of them.”
$3.5 million for a 30 second spot!
With a price tag of three-point-five million dollars for a 30 second Super Bowl spot, advertisers want to make sure they get the most bang for those bucks. So this year, more than a dozen companies have posted full length and even extended versions of their Super Bowl commercials on YouTube or their own websites. You may have already seen Matthew Broderick resurrecting his character in the 80′s movie “Ferris Bueller’s Day Off” for Honda. It’s generating a lot of buzz. And that’s what advertisers want.
Commercial advertising expert Bryan Michurski told CNN, “Now people are trying to get to share it beforehand, because they found that people are actually better receptive towards it. They see the spots and they like them, and they kind of wait to see them again.”
Spoiler alert!
I don’t know. I’ve always looked forward to that first commercial after the start of the Super Bowl game, and then each break after that. Not this year. I’ve already seen many of them. Thanks John for spoiling it for me.
Here are a few of those Super Bowl ads. WARNING: Watching now may spoil your Super Bowl Sunday!
[...] I was researching for my piece on watching Super Bowl ads before Sunday’s game, I came across a few vintage ads that’ll bring back memories for a lot of you (if [...]